For businesses and organizations that want to last, giving back to the community is not optional. It is a vital strategy to establishing goodwill with your host community. You don't have to be put on the spot to do something for the community that is hosting your business. It is plain dumb sense to allow your business activities to be disrupted because you failed to do what you should have done ahead.
But as reasonable as corporate social responsibility is, many organizations try to avoid it to their own peril. The simple logic is this: if you host community can no longer sustain you, you are dead. Sounds hard. But think of it in like a medical person would. If a disease causing organism enters a human body, it lives of its host. When it has ravaged it, the body dies and with it the organism that destroyed it, except of course, it finds a fresh host.
Doing business- no matter your definition of your business- without giving back to your community will cost you your business life. Even if your business is an SME you still have to pay attention to your host community, starting from where your business is located. Ensuring, for instance, that you take the pains to keep the environment where you do business clean can endear you to people you never knew were watching you. A private transport company Warri has workers, dressed in uniforms, sweep their perimeter every morning and passers-by watch in admiration. Their terminal is like a mini-airport. They attract the largest crowd of travelers, especially the upper class.
The point is that even little acts of responsible behaviour are valued. Especially when they are consistently and habitually done. So rather than giving an ad-hoc, one-time-million-dollar project splash, companies should focus on doing what they will do, and be known for, as long as they exist.
Adhoc social responsibility projects and programmes are usually unimpactful and unsustainable. That is why many communities are littered with projects that do last beyond the year they are commissioned. Little drops that never cease will do much good than a sudden shower that never comes again.
Whatever happens, best professional advise will serve any serious organization that wants to constantly be on the minds of its host community, for good and not for evil.
Communication Solutions provides public relations strategies for individuals, politicians, groups, communities and corporate organizations.
Yours In Communication
Kennedy
(+234) 803-529-1667
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